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Tory Burch

The Free Association product design team for Tory Burch varied between 4 to 6 persons (project manager, product designers, and a creative technologist) and was embedded with the client's product team, working as an extension of the team. I joined as product design director to lead the team.

Partnered closely with the lead designer to revise the previously redesigned system, the core set of interactive guidelines for Tory Burch's e-commerce experience. This was in efforts to consolidate and/or streamline components which had evolved over time. Additional set of guidelines were also created to ensure all states were accounted for to later support the build of each component. The design system at the time of hand-off was made up of 137 components and growing. 

 
 

“The design system … was made up of 137 components and growing.”

 
Example of the interactive design system, specifically the focus states for buttons, text links, and icons.

Example of the interactive design system, specifically the focus states for buttons, text links, and icons.

E-Commerce Iterations 

 

We focused on product iterations, specifically the product page, along with redesign of existing pages such as account, checkout, store locator and customer care.

Outlined key performance indicators with each iteration test. One example of a test’s summary of findings for the product page included a 46.78% increase in alternate product views and an increase of cross-sell visibility.

 
Example of the product design page iteration.

Example of the product design page iteration.

 

Design Ops Enhancements

Transformed how the organization released product design initiatives by organizing productive work streams to maximize efficiency and drive speed.

  • Integrated new processes, including a customized design planning framework which fueled the new project management setup of high-level initiatives and the management of daily sub-tasks.

  • Improved communication between design and development by setting up weekly syncs.

 
 

“She [Clarissa] is an incredibly proficient team lead and mentor, detailed in all aspects of her role. Her perfectionism resonates throughout her work and she leads the team with the same set of standards she expects of herself.”

– Anonymous 360-degree feedback