I joined Free Association's product design team for their client Tory Burch as design director. The team varied between 4 to 6 persons (project manager, product designers, and a creative technologist) throughout the engagement. We were very much embedded with the client's team, working as an extension of the team.
Partnered closely with the lead designer to revise the previously redesigned system, the core set of interactive guidelines for Tory Burch's e-commerce experience. This was in efforts to consolidate and/or streamline components which had evolved over time. Additional set of guidelines were also created to ensure all states were accounted for to later support the build of each component. The design system at the time of hand-off was made up of 137 components and growing.
We focused on product iterations, specifically the product page, along with redesign of existing pages such as account, checkout, store locator and customer care.
Outlined key performance indicators with each iteration test. One example of a test’s summary of findings for the product page included a 46.78% increase in alternate product views and an increase of cross-sell visibility.
Design Ops Enhancements
Transformed how the organization released product design initiatives by organizing productive work streams to maximize efficiency and drive speed.
Integrated new processes, including a customized design planning framework which fueled the new project management setup of high-level initiatives and the management of daily sub-tasks.
Improved communication between design and development by setting up weekly syncs.