American Express Windows 10 App Design

Partnered with Microsoft to design AmericanExpress.com for their new Windows 10 universal app platform available for mobile, tablet, and desktop. We targeted designing most frequented journeys across the authenticated experience, creating a consistent end-to-end experience in a new responsive design system.

When the app launched, we saw an immediate increase in app ratings, going from a 3.0 to a 4.6 out of 5 stars.  

This is the first Windows app that feels awesome to me. Clean neat interface. All information I need is available. App is snappy. Best universal app. Good job, team.
— 5 Star App Review
 The Payments journey was completely restructured, successfully tested with users, and is considered a significant improvement over the current web experience. 

The Payments journey was completely restructured, successfully tested with users, and is considered a significant improvement over the current web experience. 

This is one of the first ever Windows 10 apps built and is considered a flagship experience available on mobile, tablet, and desktop. Windows 10 users, whose user base is currently estimated at 120 million devices, is projected to reach 1 billion by 2017. 


Amex Win10 UI Kit