Victoria's Secret E-Commerce Redesign
After redesigning Victoria's Secret's entire m-commerce site, I redesigned the desktop experience. This included designing an entirely new grid structure for several snap points to accommodate several layouts: Homepage, Category, and Collection pages. The new grid structure was key to improving efficiency amongst the production team since assets could now be shared across different pages of the site. The new layout also promoted a new visual hierarchy so that any variety of features from standard, to double wide, and double tall could be used.
Homepage & Category Landing Page Redesign
The Victoria’s Secret's new homepage grid structure was built for two snap points: 1024px and 1280px wide. The layout allowed for any variety of features from standard, to double wide, and double tall.
Victoria's Secret UI Kit Redesign